Overview
You're an SDR working in-office in Rockwall, TX (suburb of Dallas). You spend your day prospecting, cold calling, and booking meetings for the sales team. You're physically present with the team - no remote work.
Role Snapshot
| Aspect | Details |
|---|---|
| Role Type | SDR (lead generation) |
| Sales Motion | Outbound-heavy |
| Deal Complexity | Unknown |
| Sales Cycle | N/A (SDR role) |
| Deal Size | N/A (SDR role) |
| Quota (est.) | 15-20 qualified meetings/month |
Company Context
Stage: Unknown (small to mid-size based on in-office requirement)
Size: Unknown (likely under 100 employees if everyone is in-office)
Growth: Hiring SDRs to build pipeline
Market Position: Unknown (industry/product not specified)
GTM Reality
Pipeline Sources:
- 70-80% Outbound - cold calling and email sequences
- 20-30% Inbound - website leads and referrals
SDR/AE Structure: Dedicated SDR feeding meetings to closing reps
SE Support: Unknown
Competitive Landscape
Main Competitors: Unknown
How They Differentiate: Unknown
Common Objections: Will depend on industry and product
Win Themes: Unknown
What You'll Actually Do
Time Breakdown
Cold Calling (50%) | Email/LinkedIn (25%) | Research (15%) | Team Meetings (10%)
Key Activities
- Cold Calling: 60-80 dials per day from your desk. You're surrounded by the sales team so there's energy (and pressure) to perform.
- Email Sequences: Send personalized sequences between calls. Track opens and replies in the CRM.
- In-Person Collaboration: Walk over to AEs to ask about meeting quality, get feedback on messaging, learn from their calls.
- Daily Standups: Report your numbers each morning - calls made, connects, meetings booked. Everyone knows how you're tracking.
The Honest Reality
What's Hard
- You're in the office 5 days a week - no flexibility to work from home when you need focus time
- Everyone can hear your calls, including when you stumble or get rejected harshly
- Rockwall is 30-40 minutes from Dallas proper - it's a commute if you live in the city
- The energy of being in-office can be motivating or draining depending on team dynamics
What Success Looks Like
- Consistently booking your monthly meeting quota
- Getting positive feedback from AEs that your meetings are qualified properly
- Moving up to AE or senior SDR role after 12-18 months
Who You're Selling To
Primary Buyers:
- Unknown (depends on company's product and market)
What They Care About:
- Unknown without product/industry context
Requirements
- Willing to work in-office in Rockwall, TX daily (no remote option)
- Comfortable with high-volume cold calling in open office environment
- Outbound prospecting experience or strong willingness to learn
- Reliable transportation for commute