Overview
You're the first sales hire at Jungler, a 114-person company in the animation/post-production space. You'll work directly with CEO Hendrik Ojamaa to figure out who buys, why they buy, and how to close deals consistently. The CEO has been doing founder-led sales - your job is to turn that into a repeatable process you can eventually train others on.
Role Snapshot
| Aspect | Details |
|---|---|
| Role Type | First sales hire / GTM builder |
| Sales Motion | TBD - likely outbound-heavy initially |
| Deal Complexity | Unknown - depends on product/buyer |
| Sales Cycle | Unknown - you'll establish baseline |
| Deal Size | Unknown - no existing data |
| Quota (est.) | TBD with CEO - likely activity-based first 90 days |
Company Context
Stage: Unknown (114 employees suggests growth stage, but no funding data available)
Size: 114 employees
Growth: Hiring first sales rep after 114 people suggests product-led or founder-led sales until now
Market Position: Unknown - animation/post-production is competitive but specifics unclear
GTM Reality
Pipeline Sources:
- Unknown existing lead flow
- Likely starting with cold outbound
- May have some founder network/inbound to reverse-engineer
SDR/AE Structure: You're doing everything - prospecting, qualifying, demoing, closing, onboarding
SE Support: Unknown - likely none initially
Reality Check: You're building this from scratch. There's no playbook, no CRM history to learn from, no 'top performer' to shadow. The CEO will have opinions based on deals they've closed, but you'll need to test what actually scales.
Competitive Landscape
Main Competitors: Unknown - animation/post-production market context unavailable
How They Differentiate: Unknown
Common Objections: You'll discover these
Win Themes: You'll figure these out through trial and error
What You'll Actually Do
Time Breakdown (First 6 Months)
Prospecting/Testing (40%) | Active Deals (30%) | Building Process (30%)
Key Activities
- ICP Discovery: Cold call/email different buyer personas to see who actually cares. Track what messaging gets responses. Build target account lists from scratch.
- Full-Cycle Selling: Run entire sales process yourself - demos, follow-ups, objection handling, contracts, negotiations. Document what works.
- Process Building: Create the first sales deck, email templates, discovery questions, demo flow, pricing structure. Write everything down.
- CEO Collaboration: Weekly (probably daily early on) syncs with Hendrik to review deals, test positioning, debate pricing, troubleshoot blockers.
- CRM Setup: Either implement or fix whatever system they're using. Build reports to track what matters.
- Market Research: Understand competitive landscape, talk to lost deals, figure out why customers chose you or competitors.
The Honest Reality
What's Hard
- Zero Infrastructure: No battle-tested scripts, no proven outbound sequences, no champion customer stories packaged for sales. You're building all of it.
- Ambiguous Success Metrics: First 90 days will be about learning, not closing. Hard to know if you're 'winning' when there's no benchmark.
- Founder Dependency: CEO has closed deals their way - you need to figure out what's replicable vs. founder magic. May require diplomatic pushback.
- Lonely: No sales team to learn from, commiserate with, or compete against. You're figuring this out solo.
- Uncertain Product-Market Fit: 114 people without sales suggests either strong PMF that didn't need sales, or unproven commercial motion. You'll find out which.
- Weird Hiring Post: The 'famous name' gimmick suggests quirky culture - could be fun or chaotic depending on your tolerance for unconventional.
What Success Looks Like
- Close 3-5 deals in first 6 months and document exactly how you did it
- Build a repeatable outbound motion that generates consistent pipeline
- Create sales collateral and process docs that could onboard hire #2
- Establish baseline metrics: conversion rates, cycle length, deal size, CAC
- Earn CEO's trust to own the GTM strategy going forward
Who You're Selling To
Primary Buyers:
- Unknown - likely depends on what Jungler's product actually does in animation/post-production
- Could be creative directors, producers, post-production managers, studio heads
What They Care About:
- (You'll figure this out through discovery calls)
- Likely: workflow efficiency, output quality, turnaround time, cost vs. outcomes
Requirements
- Comfort with extreme ambiguity - no one can tell you 'how we do things here' because there's no 'here' yet
- Self-directed: You need to create your own structure, set your own milestones, hold yourself accountable
- Builder mindset: More interested in creating a sales machine than executing someone else's playbook
- Thick skin: You'll fail a lot initially - wrong ICP, bad messaging, clunky demos. Need to iterate without getting demoralized.
- Strong writing: You're documenting everything for future hires - clarity matters
- CEO relationship skills: You'll spend a lot of time with the founder - need to handle strong opinions, disagree productively, earn trust
- Genuinely curious: Must actually want to understand customers' problems, not just hit a number
- Name of a historical figure or celebrity (per job post - unclear if serious)
The Real Question
This role is right for you if you'd rather build a sales function than execute in one. Wrong for you if you want clear quotas, proven plays, team support, or predictable comp in year one. The upside is ownership and equity in the GTM strategy. The downside is you might spend 6 months learning the hard way that the product isn't ready or the market doesn't exist.