Overview
You operate the enablement engine for Datadog's APJ go-to-market teams. That means coordinating new hire onboarding, managing ongoing training programs, administering enablement systems (likely LMS, CRM, content repositories), and syncing regional needs with global enablement strategy. You work directly with the APJ Enablement Director and partner with sales managers, HR, and global enablement teams to keep programs running smoothly.
Role Snapshot
| Aspect | Details |
|---|---|
| Role Type | Enablement Operations / Program Management |
| Primary Focus | Onboarding operations, program logistics, system admin |
| Stakeholders | Sales managers, AEs, SDRs, SEs, HR, global enablement |
| Regional Scope | APJ (Singapore-based supporting Australia, Japan, India, SE Asia) |
| Team Structure | Reports to Director of Enablement APJ, part of growing regional team |
Company Context
Stage: Public (NYSE: DDOG, $43B+ market cap)
Size: ~9,700 employees globally
Growth: Consistently adding 1,000+ employees per year, expanding APJ presence
Market Position: Leader in cloud monitoring/observability, competing against Splunk, New Relic, Dynatrace
What You'll Actually Do
Time Breakdown
Onboarding Operations (35%) | Program Management (30%) | Systems/Admin (20%) | Cross-functional Projects (15%)
Key Activities
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New Hire Onboarding: Coordinate onboarding schedules for new AEs, SDRs, SEs in APJ region. This means: scheduling sessions, booking trainers, tracking completion, following up on stragglers, troubleshooting access issues. You're the person who makes sure a new hire in Sydney gets the same onboarding experience as someone in Tokyo.
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Program Operations: Run logistics for ongoing enablement initiatives - quarterly product training, sales methodology refreshers, new feature launches. Book venues (or Zoom rooms), send calendar invites, prep materials, track attendance, collect feedback, report on completion rates.
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System Administration: Manage enablement tech stack (LMS like Lessonly or Docebo, content libraries in Highspot or Seismic, potentially Salesforce reports). Upload content, maintain user permissions, pull usage reports, clean up outdated materials. This is more admin work than strategy.
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Regional-Global Alignment: Bridge between APJ field teams and global enablement. Take global programs and adapt logistics for APJ time zones. Surface regional feedback to global teams. Translate requirements both directions. Lots of Slack messages and syncs across time zones.
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Data & Reporting: Track metrics like onboarding completion rates, time-to-first-deal for new hires, training participation, certification completion. Build dashboards, pull reports for leadership, identify trends ("Q3 hires in Japan took 2 weeks longer to ramp").
The Honest Reality
What's Hard
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Coordination across time zones: You're in Singapore coordinating programs for Tokyo, Sydney, Mumbai, Bangkok. Early morning and late evening calls will happen. Someone's always in a different time zone needing something.
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You're not creating content: This isn't a "design cool training programs" role - that's what the Director and global teams do. You're making sure those programs actually happen and tracking whether they worked. If you want to be building curriculum, this might feel limiting.
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Chasing completion and compliance: A lot of your time is reminding busy salespeople to finish required training, following up on incomplete certifications, escalating to managers when people are behind. It's necessary work but can feel thankless.
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Systems cleanup: Enablement systems accumulate cruft fast. Outdated content, wrong permissions, duplicate files, bad data. You'll spend time doing digital housekeeping that nobody notices until it's not done.
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Reactive fire-drills: "We're hiring 5 AEs next month and they start in 2 weeks" or "Product just announced a major feature and we need training for all of APJ by Friday." Plans change, you adjust.
What Success Looks Like
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Onboarding runs like clockwork: New hires complete all required training on schedule, know where to find resources, and hit productivity milestones (first deal, quota attainment) in line with global benchmarks.
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Programs have high completion rates: When enablement launches a certification or training initiative, 90%+ of APJ completes it within the expected timeframe.
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Systems are clean and usable: People can find what they need in the LMS/content library, data is accurate enough to make decisions, managers trust the reports you provide.
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You prevent escalations: Sales leaders aren't hearing "I never got trained on that" or "I can't find the deck I need." Things work before they become problems.
Who You Work With
Direct Partners:
- APJ Enablement Director (your boss): You execute their strategy, handle their logistics, surface operational issues
- Sales Managers: They tell you what their teams need, you report on their teams' progress
- Global Enablement Teams: They create content, you localize/deploy it for APJ
Regular Interactions:
- HR/Recruiting: Coordinating onboarding schedules, new hire logistics
- Sales Reps (AEs, SDRs, SEs): Answering "how do I..." questions, following up on training
- Sales Ops: Aligning on data, reports, system integrations
Requirements
- 2-3 years in operations, program management, or enablement coordination - You've run logistics for programs before, ideally in sales/revenue teams
- Extremely organized with strong attention to detail - Nothing falls through the cracks, you track multiple moving pieces, you notice when things are off
- Comfortable with enablement/sales tech - LMS platforms, CRMs, content management systems. You can figure out new tools quickly
- Based in Singapore - This is an onsite role supporting the APJ region
- Flexible with time zones - Willing to take early/late calls to accommodate APJ spread
- Process-oriented mindset - You like building repeatable systems, documenting workflows, finding inefficiencies
- Good communication skills - You're often the middleman between teams, need to translate needs and updates clearly
Nice to have: Experience at a high-growth tech company, familiarity with Datadog's products or observability space, prior work in a regional role supporting multiple countries.