GTM & Growth Operations Specialist

Overview

You're supporting a U.S. marketing team as their remote operations coordinator, working PST business hours from somewhere in Latin America. You handle the tactical execution: building prospect lists, setting up email/LinkedIn sequences in tools like Clay and Amplemarket, coordinating logistics for executive dinners, building simple landing pages in Webflow, and keeping HubSpot reporting clean. You're not setting strategy—you're executing the playbook the San Diego team gives you.

Role Snapshot

Company Context

Stage: Unknown (client company is undisclosed, but described as "fast-growing")

Size: Unknown client size; Baja Nearshore itself is 9 employees

Growth: Client is actively expanding their GTM motion, hence the hire

Market Position: Unknown - you'll learn more during interviews

Important: You're being hired through Baja Nearshore as a staffing placement. You'll work as an extension of the client's team, reporting to their San Diego-based marketing leadership. Baja handles your employment/payroll, but day-to-day you're integrated with the client company.

GTM Reality

Your Role in the Motion:

• You're building the infrastructure for outbound campaigns, not running them yourself
• The marketing team likely owns strategy and messaging; you execute the technical setup
• You'll be maintaining systems that sales and marketing teams use

Tools You'll Live In:

• Clay (data enrichment and research automation)
• Amplemarket or Instantly (email sequence platforms)
• LinkedIn Sales Navigator (prospecting)
• HubSpot (CRM and reporting)
• Webflow (landing page builder)

What You'll Actually Do

Time Breakdown

List Building & Research (25%) | Automation Setup (25%) | Event Logistics (20%) | Reporting/Admin (20%) | Landing Pages/Creative (10%)

Key Activities

• Building Targeted Lead Lists: You're researching companies and contacts based on ICP criteria the team gives you, pulling data from LinkedIn Sales Navigator, company databases, and enrichment tools. You might spend 2-3 hours on a single list, verifying job titles and company fit.
• Setting Up Outbound Sequences: You're configuring multi-step email and LinkedIn campaigns in Amplemarket or Instantly. This means writing sequences into the platform (copy comes from the marketing team), setting up A/B tests, managing send schedules, and troubleshooting deliverability issues when emails bounce or domains get flagged.
• Coordinating Executive Dinners: You're booking restaurants, managing RSVPs, coordinating calendars for executives and prospects, handling dietary restrictions, sending reminders, and creating run-of-show documents. This is detailed logistics work—one mistake (wrong time zone, dietary issue) can derail an important event.
• Creating Landing Pages in Webflow: You're building simple landing pages for campaigns or events—dragging and dropping elements, updating copy the team provides, ensuring forms connect to HubSpot, and making sure mobile views don't break. Not complex web development, but you need to be detail-oriented.
• HubSpot Reporting & Dashboards: You're pulling reports on campaign performance, cleaning up data hygiene issues (duplicate contacts, incorrect fields), building dashboards for the marketing team, and ensuring data flows correctly between tools.
• Supporting Newsletters and Marketing Assets: Formatting email newsletters, resizing images, updating slides, or prepping materials for campaigns. Basic production work.

The Honest Reality

What's Hard

• Time Zone Mismatch: You're working PST hours from LATAM, which likely means starting early or staying late depending on where you live. Meetings will be scheduled around San Diego's calendar, not yours.
• You're Remote Support for an In-Person Team: The core marketing team is together in San Diego. You're remote. You'll miss hallway conversations and might feel one step removed from decision-making. You need to over-communicate to stay in the loop.
• High Detail, Low Margin for Error: One wrong email in a sequence, one duplicate contact in a list, one missed dietary restriction—these create fires. The work is repetitive but requires precision every single time.
• Tool Troubleshooting: Integrations break. Email sequences fail. Landing pages don't publish. You're the first line of support when things go wrong, and you need to figure it out quickly.
• Ambiguous Scope: The job description lists a wide range of tasks. In reality, you'll probably focus heavily on 2-3 of these areas based on what the team needs most, but expectations might shift as priorities change.

What Success Looks Like

• You deliver clean, accurate lead lists quickly—the sales team isn't wasting time on bad data
• Your sequences run smoothly with high deliverability and no technical errors
• Events go off without logistical hiccups—everyone shows up at the right place at the right time
• Reports are ready when the team needs them, and the data is trustworthy
• You catch and fix issues before they become problems

Who You're Supporting

Primary Stakeholders:

• Marketing team lead (probably your direct manager) - setting priorities and reviewing work
• Sales team members - consuming your lead lists and sequences
• Executives - attending the dinners you coordinate

What They Care About:

• Speed: Can you turn around requests quickly when they need a list or report?
• Accuracy: Is the data clean, are the sequences error-free, are the logistics airtight?
• Proactivity: Do you flag issues early or wait until something breaks?
• Communication: Are you clear about status, blockers, and timelines despite being remote?

Requirements

• Early in your career but highly organized and detail-oriented—this isn't a junior role in terms of responsibility, even if it's entry-level in title
• Advanced English (written and spoken)—you're communicating with a U.S. team daily and writing content that goes to prospects
• Comfortable learning new tools quickly—you'll be jumping between 5-7 platforms regularly
• Able to work PST hours (roughly 8am-5pm Pacific Time)
• Experience with at least some of these tools is a plus: Clay, Amplemarket, Instantly, HubSpot, Webflow, LinkedIn Sales Navigator
• Extremely detail-oriented—this is the make-or-break skill for this role
• Self-sufficient problem solver—when a tool breaks or a process isn't documented, you need to figure it out