Jessica Lui, MPA

Senior Revenue Operations Manager

Donorbox

Revenue OperationsInbound HeavyConsultativeRemote📍 Remote (US-based)
Deal Size: N/A (supporting revenue team, not selling)
Sales Cycle: N/A (internal operations role)
Posted by Jessica Lui, MPA•

Overview

You'll be the technical architect and operator of Donorbox's revenue systems, primarily in HubSpot. You're building deal governance frameworks, maintaining data integrity across 100K+ nonprofit accounts, running commissions for the sales team, and building forecasting models. You'll work directly with Marketing, Sales, CS, and Finance leadership to instrument their operations and give them reliable data to run on.


Role Snapshot

AspectDetails
Role TypeRevenue Operations Manager (systems + strategy)
Sales MotionSupporting inbound-heavy SaaS motion (nonprofit buyers)
Deal ComplexityMostly transactional/consultative (nonprofit orgs)
Sales CycleN/A (you're enabling sellers, not selling)
Deal SizeN/A (supporting deals likely $5-50K ACV range)
Quota (est.)No quota—measured on system uptime, data accuracy, process adoption

Company Context

Stage: Bootstrapped, profitable ($15.4M revenue reported)

Size: 150 employees

Growth: Serving 100K+ nonprofits, recently crossed $3B in donations processed. Steady growth over 12 years without VC funding. Launching AI features (Jay¡AI analytics) and expanding product suite (CRM, Events, Email Marketing).

Market Position: Leader in nonprofit fundraising tech—ranked #1 on G2 out of 89 fundraising platforms. Competing against Givebutter, Bloomerang, Classy, DonorPerfect, Zeffy. Strong customer satisfaction (4.6/5 G2 rating from 1,246 reviews).


GTM Reality

Pipeline Sources:

  • Primarily inbound—nonprofits searching for fundraising platforms, G2 reviews, organic search
  • Product-led growth component (free trials, self-serve)
  • Some outbound to larger nonprofits and churches

SDR/AE Structure: Likely small inside sales team (based on Glassdoor mentioning Inside Sales roles). This is a product-led growth motion with sales assist for larger deals.

SE Support: Likely minimal—product demos are straightforward, not deeply technical.


Competitive Landscape

Main Competitors: Givebutter (trendy, free model), Bloomerang (established CRM+fundraising), Classy (enterprise-focused), DonorPerfect (legacy player), Zeffy (100% free platform)

How They Differentiate: Donorbox has AI-powered analytics (Jay¡AI), integrated CRM, on-location kiosks (Donorbox Live), and a reputation for ease of use. They're neither the cheapest (Zeffy is free) nor the most enterprise (Classy), but they're known for being powerful yet accessible.

Common Objections: "Zeffy is free," "We already use [legacy system]," "Do we really need all these features?"

Win Themes: Comprehensive feature set, strong support (dedicated account ambassadors mentioned), high G2 ratings, AI capabilities, ease of migration.


What You'll Actually Do

Time Breakdown

HubSpot Admin (35%) | Cross-functional projects (30%) | Data/reporting (20%) | Commissions/ops (15%)

Key Activities

  • HubSpot Architecture: You're building custom objects, workflows, deal stages, and data models. Nonprofit orgs have complex needs (multiple campaigns, donor segments, recurring giving), so your data structure needs to handle that without breaking. You'll spend time in HubSpot settings, testing automations, fixing broken workflows when someone complains data isn't syncing.

  • Data Integrity Projects: Cleaning up duplicate records, standardizing fields, building validation rules. With 100K+ nonprofit accounts in the system, data gets messy. You'll write documentation for how reps should log activities, then chase them to actually follow it. You'll build dashboards to spot anomalies and spend time investigating why numbers don't match between systems.

  • Deal Governance & Forecasting: Building the frameworks for how deals move through stages, what's required at each gate, how pipeline is categorized. You'll create forecasting models for leadership (probably in spreadsheets connected to HubSpot data), then spend forecast calls explaining why the numbers moved and what's at risk. You'll get pulled into deal reviews when something doesn't look right.

  • Commissions Administration: Running monthly/quarterly commission calculations for the sales team. This means maintaining the comp plan logic in a system (or spreadsheet), reconciling it against closed deals, handling disputes when a rep thinks their payout is wrong, and working with Finance to process payments. Commissions weeks are high-stress.

  • Cross-functional Partner: You're in weekly syncs with Marketing Ops (lead routing, attribution), Sales leadership (pipeline reviews, process changes), CS leadership (account health scoring, expansion tracking), and Finance (revenue recognition, reporting). You're the translator between business requests and technical implementation. A lot of "Can HubSpot do X?" questions and figuring out workarounds when the answer is no.

  • Tool Evaluation & Integration: As the company scales, teams will want new tools (enrichment data, sales engagement platforms, BI tools). You'll evaluate vendors, build business cases, manage implementations, and maintain integrations. Expect some Zapier/API work or partnering with engineering.


The Honest Reality

What's Hard

  • HubSpot Limitations: You'll constantly bump into things HubSpot can't do elegantly, especially with complex nonprofit data models. You'll build creative workarounds or tell stakeholders "we can't do that without custom dev work."

  • Data Quality is a Sisyphean Task: No matter how many validation rules you build, reps will find ways to enter bad data. You'll spend time cleaning up messes and having the same conversations about data hygiene over and over.

  • Being the Blocker: When you say "no, we need to standardize the process first" or "that change will break reporting," you're the bad guy slowing things down. You'll need thick skin for being the "process police."

  • Commissions Disputes: Someone will always think their commission calculation is wrong. You'll spend hours auditing deals and explaining comp plan mechanics. This gets contentious.

  • Competing Priorities: Marketing wants lead scoring updates, Sales wants a new dashboard, CS wants account segmentation, Finance needs a revenue report. Everyone's request is urgent. You'll be juggling constantly.

  • Bootstrap Constraints: No unlimited budget for tools or headcount. You'll need to be scrappy and do more with less. Might be doing work that a Series B company would split across 3 people.

What Success Looks Like

  • Sales leadership trusts your forecast numbers and uses them to make hiring/territory decisions
  • Commissions run on time with minimal disputes (under 5% of payouts questioned)
  • HubSpot data quality metrics improve (fewer duplicates, higher field completion rates)
  • Cross-functional teams adopt the processes you build (deal stages, lead routing) without constant reminders
  • You ship 2-3 major system improvements per quarter (new automations, integrations, reporting)
  • Finance can close books faster because revenue data is clean

Who You're Working With

Direct Stakeholders:

  • VP Sales or CRO (your likely boss—setting revenue goals, needs reliable forecasting)
  • Sales Managers (need pipeline visibility, comp plan execution, territory management)
  • Marketing Leadership (attribution, lead quality, campaign ROI)
  • CS Leadership (expansion pipeline, churn risk, account health)
  • CFO/Finance (revenue reporting, commission accounting, budget planning)

What They Care About:

  • Sales: "Can I trust my pipeline numbers? Why did my rep's deal get stuck? When do commissions pay out?"
  • Marketing: "Which campaigns drive revenue? How many MQLs converted? Where are leads getting stuck?"
  • CS: "Which accounts are at risk? What's our expansion pipeline? How do we prioritize outreach?"
  • Finance: "Does recognized revenue match the forecast? Can you reconcile these commission payouts? What's our ARR by segment?"

Requirements

  • 5+ years in Revenue Operations, Sales Operations, or Marketing Operations roles
  • Deep HubSpot expertise—you've built custom objects, complex workflows, and reporting dashboards
  • Experience managing commissions processes and resolving disputes
  • Strong data analysis skills—comfortable in Excel/Sheets, can write SQL or work with BI tools
  • Cross-functional project management—you've implemented systems that span multiple departments
  • SaaS background preferred, ideally with SMB or mid-market customers
  • Comfortable working remotely with regular overlap with ET hours (calls with East Coast stakeholders)
  • Bonus: Experience in nonprofit tech, fundraising, or mission-driven companies
  • Bonus: Salesforce experience (they integrate with Salesforce Nonprofit Cloud per recent updates)

The Real Deal

This is a "build the plane while flying it" role at a bootstrapped, profitable company. You're not joining a well-oiled RevOps machine—you're building it. If you like greenfield system design, don't mind getting your hands dirty in HubSpot admin, and can handle being the person everyone blames when data is wrong, this could be interesting.

The upside: You'll have real impact and ownership. Bootstrapped means less bureaucracy and faster decisions. The company is profitable and growing steadily (not the VC-fueled burn-then-layoff cycle). The mission (helping nonprofits raise money) is genuinely good, and customers clearly love the product based on G2 reviews.

The downside: You'll be resource-constrained, doing work that might be split across multiple people at a VC-backed company. Expect some nights/weekends during close periods or when commissions are due. The nonprofit market moves slower than typical B2B SaaS, so don't expect hypergrowth.

Remote is real (fully distributed team), but you need to be available for ET hours syncs regularly, so West Coast folks will have early mornings.

$135-145K for a senior RevOps role is market-rate for a company of this size and stage, especially fully remote. Not FAANG money, but solid for a stable, mission-driven company.