Overview
You're an SDR at Appitsimple Infotek, a 137-person software development company. You'll be doing mostly cold outreach to book qualified meetings for AEs. Given the company size and limited public information, expect to be figuring out messaging and ideal customer profiles as you go, rather than inheriting a well-oiled playbook.
Role Snapshot
| Aspect | Details |
|---|---|
| Role Type | Outbound SDR |
| Sales Motion | Outbound-heavy (estimated 70-80%) |
| Deal Complexity | Unknown - depends on product |
| Sales Cycle | N/A - you book meetings, not close deals |
| Deal Size | N/A - SDR role |
| Quota (est.) | 15-25 qualified meetings/month (typical for SMB SaaS SDR) |
Company Context
Stage: Unknown - privately held
Size: 137 employees
Growth: Actively hiring SDRs (remote), suggests expansion mode
Market Position: Limited public presence - not a well-known brand, which means more cold outreach rejection
GTM Reality
Pipeline Sources:
- 70-80% Outbound - You're building lists, cold calling, and sending sequences
- 20-30% Inbound - Unknown volume, likely limited given company profile
- Partners/Referrals - Unlikely at this stage
SDR/AE Structure: Hiring multiple SDRs suggests dedicated prospecting team, but ratio unknown
SE Support: Unknown - at 137 employees, SE support may be limited or shared
Competitive Landscape
Main Competitors: Unknown - no competitive intelligence available
How They Differentiate: Unknown - you'll need to figure this out from product demos and customer conversations
Common Objections: Expect "Who are you?" and "Never heard of you" regularly given limited brand recognition
Win Themes: To be determined - you'll learn what resonates as you test messages
What You'll Actually Do
Time Breakdown
Cold Calling (40%) | Email/LinkedIn (30%) | Research/List Building (20%) | Meetings/Admin (10%)
Key Activities
- Cold Calling: 50-80 dials per day to contacts you've researched. Most don't answer. Of those who do, most say no quickly. You're trying to get 2-3 conversations that turn into booked meetings per day.
- Email Sequences: Setting up and managing multi-touch email campaigns. You'll write variations, A/B test subject lines, and personalize first lines. Response rates will likely be 1-3%.
- LinkedIn Outreach: Sending connection requests and messages. Most get ignored. You're looking for the few who engage.
- List Building & Research: Pulling prospect lists from databases, researching companies to understand who to target, finding contact info. This is repetitive but necessary.
- Meeting Coordination: Scheduling demos for AEs, sending calendar invites, writing follow-up notes. Some prospects will no-show or reschedule multiple times.
The Honest Reality
What's Hard
- High Rejection Volume: You'll hear "no" or get ignored 95%+ of the time. Cold calling means lots of hang-ups, gatekeepers, and voicemails that never get returned.
- Unknown Brand: Without competitive research or strong market presence, you're starting from zero with every prospect. No one knows who Appitsimple is, so your first job is establishing credibility.
- Process Ambiguity: At 137 people, sales processes may still be maturing. You might not have perfect scripts, battle cards, or territory definitions. You'll need to figure things out and advocate for what you need.
- Metric Pressure: You'll be tracked on dials, emails, meetings booked, and show rates. If meetings don't show or don't qualify, that's on you even when it's not always controllable.
What Success Looks Like
- Booking 15-25 qualified meetings per month that actually show up and move to next stage
- Maintaining 1.5-2% email response rate and 1-2% cold call connect-to-meeting conversion
- Building a repeatable cadence that consistently generates pipeline
- Learning fast what messaging works and what buyer profiles convert
Who You're Selling To
Primary Buyers:
- Unknown - depends on product (could be IT, Operations, Sales leaders)
- Likely mid-market or SMB given company size
What They Care About:
- To be determined through discovery and testing
- Expect needs around efficiency, cost savings, or capability gaps
- You'll learn by asking good qualifying questions and listening to objections
Requirements
- Comfortable making 50+ cold calls per day and handling rejection
- Self-motivated for remote work - no one's watching you dial
- Able to learn products quickly with limited documentation
- Good at pattern recognition - you'll need to spot what's working and double down
- Resilient when processes aren't perfect and you need to problem-solve independently
- 0-2 years SDR experience typical, or career changers with grit