Head of Organic Growth

Overview

You're building and running the organic growth function for a prop trading firm in one of the most competitive online spaces. You own SEO, app store optimization, AI search optimization (Perplexity, ChatGPT, SGE), and online reputation management. You're not managing an existing team—you're building it from scratch and being measured on whether organic channels drive trader signups.

Role Snapshot

Company Context

Stage: Unknown (no funding data available, but 64 employees suggests early growth stage)

Size: 64 employees

Growth: Actively hiring across organic growth roles, indicates scaling phase

Market Position: Crowded space—competing against established prop firms like FTMO, The5ers, MyForexFunds. Differentiation is around 1-hour payouts and trader-friendly terms.

GTM Reality

Pipeline Sources:

• Organic search is a primary acquisition channel—traders Google "best prop firm", "prop trading reviews", "forex prop firm comparison"
• Paid ads are common in this space but expensive; organic is more sustainable
• Reviews and reputation heavily influence decisions (traders read Trustpilot, Reddit, YouTube)
• AI search is emerging (traders ask ChatGPT/Perplexity "which prop firm should I join?")

Current Challenge: Prop trading is saturated. Dozens of firms compete for the same keywords. Review manipulation is common. Google rankings shift constantly. You need to outrank competitors on branded and non-branded terms while managing reputation across platforms.

Competitive Landscape

Main Competitors: FTMO, The5ers, MyForexFunds, Funded Trading Plus, TopstepTrader (dozens more)

How They Differentiate: 1-hour payouts (vs standard 1-2 weeks), no consistency rule, no daily loss limit, personalized coaching

Common Objections: "Is this another scam prop firm?", "Why should I trust you over FTMO?", "Your payout terms seem too good to be true"

Win Themes: Speed (fastest payouts in the industry), flexibility (fewer restrictions), transparency (clear rules, real capital)

What You'll Actually Do

Time Breakdown

Strategy & Planning (25%) | Execution & Optimization (40%) | Team Building & Management (20%) | Reporting & Stakeholder Updates (15%)

Key Activities

• Set and own the organic roadmap: You decide where to focus—keyword targets, content priorities, technical SEO fixes, review acquisition tactics. You're the one leadership holds accountable for organic traffic and conversion.
• Build and manage a small team: You're hiring 2 SEO/AIO/ORM execs. You assign work, review output, and coach them. You also decide if you need more headcount (content writers, link builders, etc.).
• Optimize for traditional and AI search: This means keyword research, on-page SEO, link building, technical audits—plus figuring out how to rank in ChatGPT, Perplexity, and Google SGE results when traders ask "best prop firm for forex".
• Manage online reputation: Monitor and respond to reviews on Trustpilot, Reddit, YouTube comments, Forex forums. Amplify positive reviews. Address negative ones. Track sentiment and escalate issues to product/ops when needed.
• Run experiments and report results: Test new content formats, schema markup, AI prompts, review acquisition tactics. Track what moves the needle. Present findings to the marketing director and leadership.

The Honest Reality

What's Hard

• Prop trading SEO is brutal—high competition, low differentiation, and lots of competitors gaming the system with fake reviews and black-hat tactics. Ranking for "best prop firm" or "prop trading" takes months and constant effort.
• You're building from scratch. No existing playbook, no team in place, no historical data to reference. You have to figure out what works through trial and error.
• Review management is a grind. Traders leave emotional reviews (often after failing challenges). You'll spend time responding to angry comments and trying to get happy traders to leave reviews.
• AI search optimization is still evolving. No one has a proven playbook for ranking in ChatGPT/Perplexity. You're experimenting and hoping it works.
• You're in Mohali working Monday-Friday in-office. If you prefer remote work or flexible hours, this isn't it.

What Success Looks Like

• Organic traffic and keyword rankings trend upward over 6-12 months
• Hola Prime appears on page 1 for target non-branded keywords ("best prop trading firm", "forex prop firm with fast payouts")
• Average review rating stays above 4.0-4.5 across platforms, with consistent volume of new reviews
• AI search results (ChatGPT, Perplexity) start mentioning Hola Prime when users ask about prop firms
• Organic channels contribute a measurable percentage of new trader signups (likely tracked via UTM parameters or attributed traffic)

Who You're Selling To

N/A (this is a growth/marketing role, not a sales role)

Internal Stakeholders:

• Marketing Director (your boss—Himanshu)
• Leadership team (likely CEO/founders who want to see organic growth numbers)

Requirements

• 10+ years in organic growth/SEO, ideally in fintech, trading, or another high-competition vertical
• Proven track record scaling organic traffic internationally (not just one market)
• Deep knowledge of SEO tools (Ahrefs, Semrush, Search Console, Screaming Frog, etc.)
• Experience optimizing for AI search (Perplexity, ChatGPT, SGE)—this is newer, so "bonus if you've experimented" territory
• Hands-on executor, not just a strategist—you should be comfortable doing keyword research, writing briefs, auditing sites, and building links yourself
• Team building experience—you've hired and managed SEO specialists or similar roles before
• Comfort with ORM (online reputation management)—you've dealt with review platforms, Reddit, forums, etc.
• Willingness to work in-office Monday-Friday in Mohali