Sr. Marketing Systems Analyst

Overview

You own Checkr's marketing technology infrastructure—primarily Marketo and Salesforce, plus integrations with conversational marketing (Qualified), ABM (Demandbase), and sales engagement tools. You build automation workflows, implement AI-powered chatbots, maintain data quality, and troubleshoot when things break. This is a technical IC role, not people management.

Role Snapshot

Company Context

Stage: Late-stage private (1,675 employees)

Size: Large enough to justify dedicated systems specialists

Growth: Heavy investment in AI and automation suggests they're trying to scale GTM without proportionally scaling headcount

Market Position: Established background check provider competing on speed and technology vs traditional competitors

What You'll Actually Do

Time Breakdown

Building/Maintaining Automation (35%) | Troubleshooting/Firefighting (30%) | Implementation Projects (20%) | Meetings/Documentation (15%)

Key Activities

• Marketo Administration: Build email campaigns, nurture programs, smart lists, and segmentation logic. You're in the platform daily creating new programs, cloning templates, updating field mappings, and fixing broken workflows.
• AI Chat Implementation: Set up and maintain conversational marketing tools (like Qualified). This means building chat routing rules, integrating with Salesforce, training the AI models on qualification criteria, and troubleshooting why the bot sent an Enterprise lead to the SMB team.
• Integration Management: Maintain data flow between Marketo, Salesforce, Demandbase, sales engagement tools, and whatever else is in the stack. This means monitoring sync errors, fixing field mapping issues, and explaining to Demand Gen why their new field can't sync because Sales Ops locked the object.
• Campaign Execution Support: Partner with Demand Gen to build out their campaigns. They say "we need a webinar nurture," you build the Marketo program, set up scoring, create the follow-up automation, and troubleshoot why 47 people didn't get the confirmation email.
• Data Hygiene: Run deduplication jobs, standardize fields, fix data quality issues, and maintain list hygiene. This is unglamorous work but critical—garbage data breaks everything downstream.
• Reporting: Build dashboards and reports on campaign performance, lead flow, conversion metrics, and system health. You spend time in Salesforce reports and potentially BI tools explaining why the numbers don't match what Marketing thinks they should be.

The Honest Reality

What's Hard

• You're the Bottleneck: Every campaign needs your help. Demand Gen, Field Marketing, Content—they all need you to build something. You'll have a backlog of requests and constant pressure to deliver faster.
• Blame When Things Break: When campaigns fail, emails don't send, or leads don't route correctly, you're the one troubleshooting at 6pm. Marketing leadership will be asking "why did this happen" and "when will it be fixed."
• AI Tools Are Messy: Conversational marketing tools sound great but need constant tuning. The AI will route leads wrong, the chatbot will give bad answers, and you'll spend hours tweaking logic that still isn't perfect.
• Technical Debt: Checkr has been around long enough to have accumulated process debt. You'll find workflows built by someone who left three years ago with no documentation. Some campaigns run on "temporary" logic that can't be turned off.
• Cross-System Complexity: Marketing automation touches everything—CRM, data warehouse, ABM platform, sales tools. When something breaks, troubleshooting requires understanding multiple systems and often waiting on other teams to help.
• Repetitive Work: A lot of this job is building similar email campaigns, cloning programs, and maintaining existing automation. The "AI-first" vision is real, but the day-to-day still involves plenty of manual program building.

What Success Looks Like

• Campaigns launch on time without errors
• Lead routing works correctly—leads get to the right rep/team within SLA
• System uptime is high—minimal outages or sync failures
• Marketing team can self-serve for simple tasks because you've built good templates and documentation
• AI implementations show measurable improvement in lead response time or qualification accuracy

Who You Support

Primary Stakeholders:

• Demand Generation (constant campaign build requests)
• Field Marketing (event campaigns, regional programs)
• Marketing leadership (reporting, strategic implementations)
• Sales Ops (alignment on lead routing and data standards)
• IT/Engineering (for technical integrations)

What They Care About:

• Demand Gen wants campaigns built fast and correctly
• Sales wants qualified leads routed to them quickly without errors
• Marketing leadership wants data accuracy and proof that automation is working
• Sales Ops wants clean data and consistent processes

Requirements

• 6+ years in marketing operations or systems administration
• Expert-level Marketo knowledge (certifications are a plus)
• Strong Salesforce skills—you need to understand how SFDC works to maintain the integration
• Experience with conversational marketing tools (Qualified, Drift, etc.)
• Familiarity with ABM platforms (Demandbase, 6sense, etc.)
• Understanding of sales engagement tools (Outreach, SalesLoft, etc.)
• Technical enough to work with APIs, webhooks, and troubleshoot complex integrations
• Detail-oriented—one wrong field mapping breaks everything
• Comfortable working independently with lots of incoming requests