Overview
You're prospecting to create new B2B leads from scratch, qualifying their interest, and booking appointments for the sales team. You'll use phone, email, and social channels to reach out, managing everything in Salesforce. Hybrid means you're in-office some days.
Role Snapshot
| Aspect | Details |
|---|---|
| Role Type | BDR (prospecting and qualification) |
| Sales Motion | Outbound-heavy |
| Deal Complexity | Unknown - depends on product |
| Sales Cycle | Not your concern - you hand off after booking |
| Deal Size | Unknown |
| Quota (est.) | 15-25 qualified meetings per month (typical BDR) |
Company Context
Stage: Unknown
Size: Unknown
Growth: Unknown
Market Position: Unknown - no company details in posting
GTM Reality
Pipeline Sources:
- 100% Outbound - you're creating new leads, not working inbound
SDR/AE Structure: Clear handoff - you book, AEs close
SE Support: Unknown
Competitive Landscape
Main Competitors: Unknown
How They Differentiate: Unknown
Common Objections: Unknown without product context
Win Themes: Unknown
What You'll Actually Do
Time Breakdown
Cold Calling (40%) | Email/Social (30%) | Research/List Building (20%) | Admin/Meetings (10%)
Key Activities
- Cold calling: 50-80 dials per day to reach decision-makers
- Email sequences: Building and managing multi-touch cadences
- LinkedIn outreach: Connection requests and InMail to prospects
- Qualification calls: 15-20 minute discovery to determine fit before booking AE time
- Salesforce updates: Logging every call, email, and outcome
- List building: Researching companies and contacts that match ICP
The Honest Reality
What's Hard
- Most calls go to voicemail, most emails don't get responses
- Hybrid arrangement means commuting for in-office days
- Repetitive work - same pitch, same objections, different prospects
- No product details in this posting makes it hard to assess if what you're selling is easy or hard
- Quota pressure with limited control - you can't make people pick up
What Success Looks Like
- Hitting 15-25 qualified meetings booked per month
- High activity metrics (calls, emails, connects)
- Good show rate on meetings you book (75%+)
- Clean data in Salesforce
Who You're Selling To
Primary Buyers:
- B2B buyers (titles unknown without product info)
What They Care About:
- Unknown without understanding the product being sold
Requirements
- Comfortable with high-volume cold calling
- Ability to work hybrid schedule (in-office some days)
- Experience with Salesforce or similar CRM
- Resilience to rejection and low response rates
- Organized enough to manage multiple sequences and follow-ups