Overview
You run the day-to-day execution of influencer marketing campaigns for brands using Fohr's platform. You use the tech to identify which creators to work with, then handle all the operational work - outreach, negotiations, content review, performance tracking. You're supporting an Associate Director or Director who owns the client relationships.
Role Snapshot
| Aspect | Details |
|---|---|
| Role Type | Campaign Manager / Client Services Coordinator |
| Sales Motion | Support role - no direct sales responsibility |
| Deal Complexity | Operational execution of campaigns |
| Sales Cycle | N/A |
| Deal Size | Supporting campaigns of $30K-150K |
| Quota (est.) | Campaign delivery and performance metrics |
Company Context
Stage: Later stage (89 employees suggests past Series A/B)
Size: 89 employees
Growth: Hiring multiple Client Services roles - need more people to execute campaigns as client base grows
Market Position: Using predictive tech to differentiate in influencer marketing - still requires lots of human work to execute campaigns
GTM Reality
Pipeline Sources:
- You work on campaigns that are already sold - no business development responsibility
- Your performance affects renewals (if campaigns go well, clients stick around)
Team Structure: You report to an Associate Director or Director who manages client relationships
Cross-functional: Work with creator community team, analytics for reporting, possibly legal/finance for contracts
Competitive Landscape
Main Competitors: Influencer agencies, other platforms (CreatorIQ, AspireIQ, Traackr), brands doing this in-house
How They Differentiate: Predictive data to select creators who'll drive real performance, not just engagement
Common Objections: N/A - you're not in sales conversations
Win Themes: Proving that data-driven creator selection works better than gut instinct
What You'll Actually Do
Time Breakdown
Creator Outreach (30%) | Campaign Management (35%) | Content Review (20%) | Reporting (10%) | Admin (5%)
Key Activities
- Creator identification and outreach: Using the platform to search for creators matching campaign criteria, reaching out via email/DM, following up on non-responses
- Negotiations and contracting: Discussing rates and deliverables with creators, getting them to sign contracts, chasing down W-9s and payment info
- Campaign briefing: Sending creators detailed briefs on what to post, brand guidelines, key messages, posting dates
- Content review and approval: Reviewing creator content before it goes live, giving feedback, getting client approval, managing revisions
- Performance tracking: Pulling analytics from the platform, creating reports showing campaign metrics, flagging underperformance
- Creator wrangling: Following up with creators who miss deadlines, troubleshooting issues, managing last-minute changes
The Honest Reality
What's Hard
- Creators are flaky - you'll spend a lot of time chasing people who don't respond or miss deadlines
- Negotiating rates with creators who have inflated ideas of what they're worth
- Managing 10-15 creators per campaign means constant follow-ups and status checks
- Content often doesn't match the brief on first submission - lots of back-and-forth revisions
- You're the person handling all the unglamorous ops work while someone else manages the client
- Tracking down creator analytics and compiling reports is tedious and time-consuming
- Platform might help with selection, but execution is still very manual
What Success Looks Like
- Campaigns launch on time with all creators posting as scheduled
- Content quality meets brand standards without excessive revisions
- Performance hits targets (varies by campaign - awareness, engagement, conversions)
- Clients and your manager hear minimal complaints about execution
- You manage campaigns efficiently without constant escalations
Who You're Supporting
Internal Stakeholders:
- Associate Director or Director who owns client relationships
- Clients (indirectly) - mostly brand marketing managers
External Partners:
- Influencers/creators across Instagram, TikTok, YouTube (mostly micro and mid-tier)
What They Need From You:
- Smooth campaign execution without surprises
- Creator relationships that feel professional and organized
- Accurate, timely reporting on campaign performance
Requirements
- 2-4 years in influencer marketing, social media, or digital marketing
- Experience with creator outreach and campaign coordination
- Familiarity with Instagram, TikTok, YouTube and how creator content works
- Strong organizational skills - you're tracking lots of moving parts across multiple campaigns
- Comfortable in spreadsheets and campaign management tools
- NYC-based - in-office role