Overview
You're the right-hand operator for two VPsâBusiness Development and Solutions Consultingâat Braze, a public customer engagement platform company. You design how these teams plan, measure performance, and operate. You're building dashboards, running quarterly planning, analyzing pipeline conversion, and identifying where the pre-sales motion breaks down. This isn't data entryâyou're in the room where strategic decisions get made.
Role Snapshot
| Aspect | Details |
|---|---|
| Role Type | Strategic Rev Ops / Sales Ops for Pre-Sales Functions |
| Sales Motion | N/A - you support the teams that enable deals |
| Deal Complexity | Enterprise - Braze sells to large B2C brands |
| Sales Cycle | 3-9 months (typical for enterprise marketing tech) |
| Deal Size | $200K-$1M+ ACV (estimated for enterprise customer engagement platforms) |
| Quota (est.) | N/A - measured on operational and analytical impact |
Company Context
Stage: Public (NASDAQ: BRZE)
Size: 2,275 employees
Growth: Mature growth stage - focus is on efficient scaling, not hypergrowth
Market Position: Established player in customer engagement / marketing automation space, competing with Salesforce Marketing Cloud, Iterable, Klaviyo, Adobe Campaign
GTM Reality
Who You Support:
- VP of Business Development (likely oversees SDR/BDR teams generating pipeline)
- VP of Solutions Consulting (oversees pre-sales SEs doing demos, POCs, technical discovery)
What This Means: You're not supporting one sales teamâyou're supporting the two functions that feed and enable the entire sales org. BD generates pipeline. SC converts it. If either breaks, revenue suffers.
Your Stakeholders:
- Two VPs who need weekly/monthly operational reviews
- Rev Ops leadership (probably your boss or dotted-line)
- Finance (for headcount planning, capacity modeling)
- AE leadership (they depend on BD pipeline and SC support)
What You'll Actually Do
Time Breakdown
Analytics & Reporting (35%) | Planning & Strategy (30%) | Process Design (20%) | Ad-hoc Fires (15%)
Key Activities
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Build and maintain executive dashboards: BD pipeline generation metrics (meetings booked, SQLs created, conversion rates by segment/region). SC productivity metrics (demos delivered, POCs in flight, win rates when SC engaged). You're pulling from Salesforce, Outreach, Gong, maybe Tableau or Looker.
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Run quarterly and annual planning: How many BDRs do we need to hire to hit pipeline targets? What's the right SC:AE ratio? Where should we expand geographically? You build the models, run sensitivity analyses, present to VPs and C-suite.
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Design operating rhythms: Weekly BD pipeline reviews, monthly SC capacity planning, quarterly business reviews. You create the agendas, pull the data, facilitate the meetings, track follow-up actions.
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Diagnose performance gaps: Why is EMEA BD underperforming? Why are SC demos not converting in the mid-market segment? You dig into the data, interview reps, identify root causes, propose fixes.
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Enable process improvements: Maybe BD needs better account scoring. Maybe SC needs a standardized POC framework. You work cross-functionally (marketing, product, enablement) to design and roll out solutions.
The Honest Reality
What's Hard
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You're stretched across two orgs: BD and SC have different metrics, different problems, different rhythms. You're constantly context-switching. Sometimes their priorities conflict and you're in the middle.
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Data is messy: Salesforce data quality is never perfect. BDRs log activities inconsistently. SC engagement isn't always tracked properly. You'll spend hours cleaning data before you can analyze it.
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High-stakes, high-visibility: Your analyses influence VP-level decisionsâheadcount, comp plans, territory design. If you get the model wrong, it affects dozens of people and millions in pipeline. The pressure is real.
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Firefighting is constant: A VP needs a board deck in 48 hours. Finance wants a headcount reforecast by Friday. A region is missing targets and needs root cause analysis ASAP. Strategic work often gets interrupted.
What Success Looks Like
- VPs trust your data: They stop questioning your numbers and start asking "what should we do about this?"
- Planning cycles run smoothly: Quarterly planning happens on time, models are accurate, teams hit capacity targets
- You identify problems before they're obvious: You flag that EMEA pipeline is trending down two months before it becomes a crisis
- Cross-functional projects ship: That new BD segmentation model or SC POC framework you designed actually gets implemented and improves metrics
Who You're Working With
Direct Partners:
- VP of Business Development: Likely focused on SDR/BDR productivity, pipeline volume, SQL creation
- VP of Solutions Consulting: Likely focused on SC capacity, demo quality, technical win rates
- Their direct reports: BD managers, SC managersâyou support their operational needs too
What They Need From You:
- Clear, accurate reporting on what's working and what's not
- Data-driven recommendations for how to improve performance
- Reliable planning models so they can make hiring and investment decisions
- Meeting facilitation so they can focus on coaching their teams, not pulling reports
Requirements
- 5+ years in sales ops, rev ops, or strategy roles - preferably supporting pre-sales functions (BD, SC, SDR orgs)
- Strong analytical and modeling skills - you build financial models, capacity plans, pipeline forecasts in Excel/Google Sheets
- Salesforce and BI tool expertise - you pull and manipulate data from Salesforce, build dashboards in Tableau/Looker/similar
- Executive communication skills - you present to VPs and C-suite, turning complex analyses into clear recommendations
- Experience at scale - ideally you've worked at a 1,000+ person company where process and structure matter
- Comfort with ambiguity - this role is broad, priorities shift, you need to figure things out independently
- NYC Metro location - role is based in-office or hybrid in the NYC area