Field Marketing Rep

Overview

You're the sole field rep for a new weight loss clinic in Las Vegas, spending your days driving to doctor's offices, med spas, and wellness centers trying to convince them to refer patients. You're not selling directly to consumers—you're building B2B referral partnerships with healthcare providers. Most of your time is in your car or in waiting rooms, pitching office managers and physicians on why they should send their patients to Vitality instead of the dozen other weight loss clinics in town.

Role Snapshot

Company Context

Stage: Pre-seed / bootstrapped (brand new entity)

Size: You'd be the first field hire for this brand

Growth: Just launching Vitalityweightloss.health—no established brand yet

Market Position: New entrant in a saturated local market (Vegas has tons of weight loss clinics, med spas, GLP-1 providers)

GTM Reality

Pipeline Sources:

• 90% Cold outreach - You show up at medical offices unannounced or call ahead
• 10% Events - Health fairs, wellness expos, community activations where you can meet providers

Structure: Solo operator reporting directly to leadership (likely Freddy). No SDR team, no marketing feeding you leads. You build your own list of target practices and work through it.

Support: Minimal. You'll get some branded materials and maybe a referral agreement template, but you're figuring out messaging and objection handling on your own.

Competitive Landscape

Main Competitors:

• Established weight loss clinics in Vegas (dozens of local med spas)
• National telehealth GLP-1 providers (Ro, Hims, Henry Meds)
• Other referral partners already calling on the same doctors

How They Differentiate: Unclear—you'll be figuring out the pitch as you go. Likely local presence, personalized care, better commission structure for referring physicians.

Common Objections:

• "We already have a relationship with [competitor]"
• "We don't do referrals"
• "I don't have time for this conversation"
• "How are you different from the other 5 clinics that came by this month?"

Win Themes: Personal relationships, being local vs telehealth, potentially better patient outcomes or kickback structure.

What You'll Actually Do

Time Breakdown

Driving between offices (30%) | In-person cold calls (35%) | Events/networking (15%) | Admin/follow-up (20%)

Key Activities

• Hitting medical offices unannounced: You walk into 10-15 doctor's offices, urgent cares, or med spas per day. Most front desk staff will say "the doctor is busy" or "we're not interested." You leave a business card and move on. Occasionally you get 5 minutes with an office manager.
• Calling ahead to book meetings: When drop-ins don't work, you call practices trying to schedule 15 minutes with the physician or practice manager. Most calls go to voicemail or get screened by staff.
• Following up with interested partners: For the few who bite, you send referral agreements, answer questions about your program, and try to get them to send their first patient your way.
• Working local events: Health fairs, wellness expos, community events. You set up a table, hand out brochures, try to collect business cards from providers in attendance.
• Tracking everything in a spreadsheet: Logging every office visit, conversation, follow-up. You're building the CRM from scratch.

The Honest Reality

What's Hard

• Constant rejection: Most offices won't give you the time of day. You'll hear "no thanks" or get ignored 90% of the time. This is cold door-to-door sales in healthcare—a notoriously hard sector to break into.
• You're alone all day: No team, no office, no collaboration. You're in your car driving between offices for hours. If you hate solo work, this will drain you.
• You're selling for an unknown brand: Vitality has no reputation yet. Doctors have no reason to trust you over established competitors. You're building credibility from zero.
• Performance bonus is vague: The $10K bonus structure isn't defined in the post. You don't know if it's based on partners signed, referrals generated, or revenue from those referrals. That's a red flag.
• Long feedback loops: Even if a doctor agrees to refer, it might take weeks or months before they actually send a patient. You won't see immediate results from your work.

What Success Looks Like

• You sign 4-6 new referral partners per month
• Those partners generate 15-25 patient referrals total per month
• You're consistently in front of 50+ practices per week (calls + visits)
• You identify which types of practices convert best (family medicine vs med spas vs urgent care) and double down

Who You're Selling To

Primary Buyers:

• Office managers at family medicine practices
• Physicians who own their own med spas or wellness clinics
• Nurse practitioners running weight loss programs

What They Care About:

• "Will my patients actually get good care, or will this reflect poorly on me?"
• "What's in it for me?" (referral fees, patient satisfaction, ease of referral process)
• "How easy is this to set up?" (they don't want complicated paperwork or follow-up)
• "Are you going to spam me with follow-ups?" (they're busy and get pitched constantly)

Requirements

• Comfortable with in-person cold outreach (this is door-to-door sales in scrubs-and-waiting-rooms settings)
• Reliable car and willing to put miles on it daily (they reimburse mileage but you're driving 50-100 miles/day)
• Fitness-minded or genuinely interested in health/wellness (you need to talk credibly about weight loss)
• Thick skin for rejection and long stretches of solo work
• Self-motivated—no one is managing your day-to-day; you succeed or fail on your own hustle
• Experience in field sales, healthcare sales, or B2B partner development is helpful but they'd probably take a hungry beginner