HubSpot RevOps Specialist

Overview

You work as a HubSpot-focused RevOps consultant for Precis's B2B marketing clients. You're either migrating companies onto HubSpot, fixing broken implementations, or building integrations that show how media campaigns affect pipeline. This is client services work—you're executing technical projects for multiple clients, not optimizing an internal sales org.

Role Snapshot

Company Context

Stage: Private, established (595 employees)

Size: 600 employees across Nordics

Growth: Building out new RevOps practice (6 months old)

Market Position: Tech-forward digital marketing agency competing against traditional agencies and in-house teams. Specialize in media buying, analytics, creative, and proprietary tech.

What You'll Actually Do

Time Breakdown

Client Implementation Work (50%) | Discovery/Scoping (20%) | Internal Collaboration (20%) | Documentation/Admin (10%)

Key Activities

• HubSpot Configuration: Building workflows, custom objects, lead scoring models, reporting dashboards. Most clients have existing messy setups you need to audit and rebuild.
• Migration Projects: Moving clients from other CRMs (Salesforce, Pipedrive, homegrown systems) to HubSpot. Data mapping, cleaning, testing, training.
• Integration Work: Connecting HubSpot to media platforms (Google Ads, Meta, LinkedIn) and analytics tools so clients can see how campaigns affect pipeline and revenue.
• Client Workshops: Running discovery sessions to map their current processes, identify gaps, and design the future state. Translating business requirements into technical specs.
• Troubleshooting: Fixing broken automations, investigating data sync issues, answering "why isn't this working?" questions from client teams.
• Internal Collaboration: Working with media buyers, analysts, and account teams to understand client needs and show the impact of marketing work on revenue.

The Honest Reality

What's Hard

• Messy Data Inheritance: Most clients come with years of bad data, duplicate records, and undocumented custom fields. You spend significant time cleaning up before you can build anything new.
• Scope Creep: "While you're in there, can you also fix..." is constant. Projects expand beyond original estimates as you uncover more issues.
• Change Management: Clients resist new processes even when their current setup is broken. You're convincing people to change habits, not just flipping technical switches.
• Multiple Clients Simultaneously: You're juggling 4-6 client projects at different stages. One needs urgent troubleshooting while another is waiting on stakeholder decisions.
• Tool Limitations: HubSpot can't do everything clients want. You hit platform constraints and need to find workarounds or recommend additional tools.
• Accountability Without Authority: You design the system, but client teams need to adopt it. If they don't follow the process, your carefully built workflows fail.

What Success Looks Like

• Clients can see closed-loop reporting from ad spend to revenue without manual spreadsheets
• Migration projects completed on time without data loss or business disruption
• Client teams actually use the workflows you built (adoption metrics matter)
• Media team can point to specific campaigns that generated pipeline, not just clicks
• You build repeatable frameworks that the growing team can use across multiple clients

Who You're Working With

Primary Stakeholders:

• Marketing Ops Managers at B2B companies (your main technical counterpart)
• CMOs and Heads of Marketing (decision-makers on process changes)
• Sales Ops/RevOps people (if client has them—often they don't)
• Precis account teams and media buyers (internal collaboration)

What They Care About:

• Marketing Ops: "Can we actually track attribution without breaking our current setup?"
• CMOs: "Can you prove marketing is generating pipeline, not just activity metrics?"
• Sales Teams: "Don't make my reps do more data entry"
• Precis Teams: "Can we show clients the ROI of our media work?"

Requirements

• Deep HubSpot expertise—you know Marketing Hub, Sales Hub, Operations Hub inside and out. Certifications help but practical experience matters more.
• You've done migrations and implementations before, not just admin work. You understand data architecture, not just clicking in settings.
• B2B marketing knowledge—you understand lead lifecycle stages, attribution models, campaign structures. You can talk to marketers in their language.
• Integration experience—API connections, native integrations, middleware tools (Zapier, Workato, etc.). You can connect systems together.
• Client communication skills—you can explain technical concepts to non-technical people and manage expectations when timelines slip.
• You're comfortable with ambiguity and building processes from scratch. This is a new team, not a well-defined playbook.
• Located in or willing to relocate to Copenhagen, Stockholm, or Gothenburg (hybrid work, but office presence expected)