Content Marketer (Video/YouTube Focus)

Overview

You'll build and run Trellus's YouTube channel from the ground up, producing video content for SDRs and sales teams. You'll likely be the on-camera talent, scripting and editing videos about cold calling, sales tech, and productivity. You'll work directly with the founders at a 7-person company, so this is full ownership with zero support team.

Role Snapshot

Company Context

Stage: Post-YC (W22), likely seed-funded

Size: 7 employees total

Growth: Hiring across GTM (CSM, AE, Content) - YouTube is part of their growth strategy

Market Position: Competing in crowded sales tool space - content is how they differentiate and build community

Content Strategy Context

Why YouTube:

• Founder (Ajinkya) is active on LinkedIn with a sales audience - YouTube is the next platform to own
• Educational content for SDRs drives inbound pipeline (how-to videos, cold calling tips, tool reviews)
• Video content has longer shelf life than social posts

Content Pillars (likely):

• Cold calling best practices and scripts
• Sales tool tutorials (Trellus features, integrations with Clay/Salesloft)
• SDR productivity hacks and workflow optimization
• "Day in the life" or founder story content

Distribution:

• YouTube as main platform
• Repurposing clips for LinkedIn, Twitter/X, maybe TikTok
• Embedding videos in email nurture campaigns

What You'll Actually Do

Time Breakdown

Video Production (50%) | Scripting/Planning (20%) | Editing (20%) | Analytics/Optimization (10%)

Key Activities

• Content Planning: Brainstorm video ideas with founders. Research what's working in the sales YouTube space (Becc Holland, Will Aitken, other SDR creators). Build a content calendar with 8-12 video ideas per month.
• Scripting: Write scripts for how-to videos, talking head content, product demos. Keep it punchy and practical - your audience is busy SDRs who want quick tips, not 20-minute lectures.
• On-Camera Hosting: You'll likely be the face of Trellus on camera. Film yourself explaining cold calling techniques, walking through product features, or interviewing customers/SDR influencers. Get comfortable being on camera daily.
• Video Production: Set up lighting, audio, and camera in a home office or small studio setup. Film 2-4 videos per day in batches when possible. Handle all production yourself - no video team.
• Editing: Edit videos in Premiere, Final Cut, or DaVinci Resolve. Add captions, b-roll, graphics, and thumbnails. Export and upload to YouTube, optimize titles/descriptions for SEO.
• Thumbnail Design: Create eye-catching thumbnails in Canva or Photoshop. A/B test different styles to see what drives clicks.
• SEO Optimization: Research keywords ("parallel dialer tutorial," "cold calling tips," "Salesloft integration"), optimize video titles and descriptions, add tags.
• Community Management: Respond to YouTube comments, engage with viewers, answer questions about Trellus features. Build relationships with SDR influencers for collabs.
• Analytics: Track views, watch time, CTR, subscriber growth. Identify which video types perform best and double down. Report metrics to founders weekly.
• Repurposing Content: Clip 60-second snippets for LinkedIn and Twitter. Turn videos into blog posts or email newsletter content.

The Honest Reality

What's Hard

• You're a one-person team: No videographer, no editor, no graphic designer. You do everything. If you need a polished, agency-produced look, this isn't it.
• Building an audience from zero: Trellus's YouTube channel is new. You'll post videos that get 50 views for months before hitting momentum. It's a grind.
• On-camera discomfort: If you're camera-shy, this will be painful. You'll watch yourself on video constantly and cringe at every "um" and awkward pause.
• Algorithm uncertainty: YouTube's algorithm is unpredictable. You'll make videos you think will crush and they'll flop. You'll make throwaway content that randomly goes viral. It's frustrating.
• Founder input: At 7 people, founders will have strong opinions on content. You'll need to balance their vision with what actually works on YouTube.
• Content treadmill: YouTube rewards consistency. If you take a week off, the algorithm punishes you. You'll feel pressure to keep shipping videos even when you're burned out.

What Success Looks Like

• 1,000 subscribers in first 6 months, 10,000 in first year
• 5-10% of inbound leads mention YouTube as discovery source
• 10-20K views per month by end of year one
• At least 2-3 videos that drive meaningful pipeline (product demos, integration tutorials)
• YouTube channel becomes a competitive moat (prospects find Trellus via content, not ads)

Who Your Audience Is

Primary Viewers:

• SDRs and BDRs looking to improve their cold calling skills
• Sales managers researching tools to improve team productivity
• RevOps professionals evaluating sales tech stack additions

What They Want:

• Practical tips: "How to leave better voicemails," "How to handle gatekeepers," "Best times to cold call"
• Tool tutorials: "How to set up Trellus in Salesloft," "Parallel dialing best practices"
• Workflow optimization: "My daily SDR routine," "How I book 15 meetings per week"
• Honesty: They're tired of fake hype. They want real talk about what works and what doesn't.

Requirements

• 2-3 years in content marketing with video production experience
• Comfortable being on camera as the face of the brand
• Proficient in video editing (Premiere, Final Cut, DaVinci Resolve)
• Understanding of YouTube SEO and algorithm
• Knowledge of sales or willingness to learn the space deeply (you can't make content for SDRs if you don't understand their job)
• Self-starter who can own a content channel end-to-end
• Willing to work at a 7-person company (equity over cash, no team support)