Overview
You cold call restaurants across Northern California to book discovery meetings for Account Executives. You're prospecting into a crowded market where every restaurant has already been hit up by Uber Eats, DoorDash, Grubhub, and local competitors multiple times.
Role Snapshot
| Aspect | Details |
|---|---|
| Role Type | SDR/BDR (setting meetings for AEs) |
| Sales Motion | Outbound-heavy cold calling |
| Deal Complexity | Transactional (getting to "yes" on a meeting) |
| Sales Cycle | N/A (you book meetings, don't close deals) |
| Deal Size | N/A (not measured on deal size) |
| Quota (est.) | 40-60 qualified meetings/month |
Company Context
Stage: Public (NYSE: UBER)
Size: 148,677 employees globally
Growth: Uber Eats is a massive division competing heavily with DoorDash for restaurant partners
Market Position: One of two dominant players in food delivery, fighting for market share restaurant by restaurant
GTM Reality
Pipeline Sources:
- 5% Inbound - Some restaurants reach out directly, but rare
- 90% Outbound - You're making cold calls to targeted restaurant lists
- 5% Referrals - Occasionally existing partners refer others
SDR/AE Structure: Dedicated ARs feed qualified meetings to closing AEs
SE Support: None - this is a straightforward sales motion
Competitive Landscape
Main Competitors: DoorDash (biggest), Grubhub, local delivery services, restaurants' own delivery infrastructure
How They Differentiate: Uber's massive consumer user base and brand recognition, integrated with Uber rides app
Common Objections: "We're already on DoorDash", "The commission is too high", "We tried it before and it wasn't worth it", "We have our own delivery"
Win Themes: Customer reach/volume, dual platform with Uber rides, marketing support, existing brand trust
What You'll Actually Do
Time Breakdown
Cold Calling (60%) | Meeting Prep/Follow-up (20%) | Internal Admin (20%)
Key Activities
- Cold calling restaurant managers/owners: You make 80-100 calls per day from targeted lists. Most calls go to voicemail or get hung up on. You're trying to catch someone during a slow period who'll actually talk to you.
- Handling objections on the phone: You hear "we're already on DoorDash" or "not interested" dozens of times daily. Your job is to get past the brush-off and explain why they should at least take a meeting.
- Qualifying restaurants: Not every restaurant is a good fit. You need to identify ones that do decent volume, have capacity for delivery, and aren't already maxed out on platforms.
- Booking meetings for AEs: When you get someone interested, you schedule a discovery call or in-person meeting with an AE who will actually close the deal. You're measured on how many qualified meetings you set.
The Honest Reality
What's Hard
- Most restaurants have already been contacted by Uber Eats multiple times. You're re-prospecting into burned territory constantly.
- Restaurant managers are busy during meal rushes and don't want sales calls. Timing matters a lot, and you spend time hitting voicemail.
- Commission rates are a sticking point. Restaurants push back hard on 15-30% per order, especially in tight-margin businesses.
- High rejection rate - you might make 100 calls to book 1-2 meetings. The grind is real.
- Restaurants that tried delivery platforms before and had bad experiences are immediately skeptical.
What Success Looks Like
- Booking 40-60 qualified meetings per month for AEs
- Maintaining a 1-2% connect-to-meeting conversion rate
- Getting positive feedback from AEs that your meetings are actually qualified (not tire-kickers)
Who You're Selling To
Primary Buyers:
- Restaurant owners (independent restaurants)
- General managers (chain locations)
- Operations managers (multi-location groups)
What They Care About:
- Order volume - will this actually bring in enough orders to justify the commission?
- Commission structure - 15-30% per order is a big hit to margins
- Operational complexity - how hard is this to implement and manage?
- Existing partnerships - many are already on DoorDash and don't want to manage multiple tablets
Requirements
- 1+ years of sales experience (BDR/SDR or customer-facing role)
- Comfort with high-volume cold calling and rejection
- SF Bay Area based (onsite role with in-person meetings)
- Hunger to hit and exceed meeting quotas
- Ability to handle objections without getting discouraged