Overview
You're responding to inbound leads for a real estate company. People have already expressed interest - you're qualifying them and booking appointments for sales reps. This is 100% inbound, no cold calling. Must speak English and Russian. Remote contractor role at $3K-$3.5K/month.
Role Snapshot
| Aspect | Details |
|---|---|
| Role Type | Inbound SDR |
| Sales Motion | Inbound |
| Deal Complexity | Transactional - qualify and book appointments |
| Sales Cycle | N/A - you don't close deals |
| Deal Size | N/A - not your metric |
| Quota (est.) | 30-50 qualified appointments per month |
Company Context
Stage: Unknown
Size: Unknown
Growth: Generating enough inbound interest to need dedicated SDR headcount
Market Position: Real estate services company with Russian-speaking client base
GTM Reality
Pipeline Sources:
- 100% Inbound - leads come from website forms, ads, referrals
- No cold outreach required
SDR/AE Structure: You're the SDR qualifying inbound. You pass appointments to closers.
SE Support: Not applicable
Competitive Landscape
Main Competitors: Other real estate service providers in the market
How They Differentiate: Unknown - likely service quality, pricing, Russian-language support
Common Objections: Price, timeline, trust/credibility, comparison shopping
Win Themes: Speed of response, understanding Russian-speaking client needs
What You'll Actually Do
Time Breakdown
Lead Response (50%) | Phone Qualification (30%) | Appointment Setting (15%) | Follow-up (5%)
Key Activities
- Lead Response: Responding to inbound form fills within minutes via phone, email, or SMS. Speed matters - first to respond often wins.
- Phone Qualification: Calling leads to understand their needs, timeline, budget. Determining if they're serious buyers or just browsing.
- Appointment Booking: Scheduling consultations between qualified leads and sales reps. Coordinating calendars and sending confirmations.
- Follow-up: Re-engaging leads who didn't book initially. Following up on no-shows. Keeping leads warm until they're ready.
The Honest Reality
What's Hard
- OTE of $3K-$3.5K/month is very low, even for contractor roles - you're making $36K-$42K annually
- Working EST hours from wherever you're located may mean odd local hours
- Must be bilingual English/Russian, which limits the candidate pool but doesn't increase pay much
- Real estate leads are often tire-kickers - many people fill out forms with no intention to buy soon
- No benefits, no paid time off, no job security as a contractor
- Volume can be unpredictable - busy periods followed by slow periods
What Success Looks Like
- Converting 30-50% of inbound leads into qualified appointments per month
- High show rate for appointments you book (60%+ ideally)
- Fast response time - getting back to leads within 5-15 minutes
- Positive feedback from sales reps on lead quality
Who You're Talking To
Primary Buyers:
- Russian-speaking homeowners or buyers
- First-time homebuyers needing guidance
- Investors looking at real estate opportunities
What They Care About:
- Price and affordability
- Location and property details
- Timeline - when can they move forward
- Trust - do they feel comfortable working with this company
- Language comfort - being able to communicate in Russian
Requirements
- Bilingual English and Russian (required - not optional)
- Sales or customer service experience preferred
- Must work EST business hours
- Comfortable with high-volume phone work
- Fast typist for CRM updates and email responses
- Self-sufficient remote worker
- Reliable internet and quiet workspace for calls