Joe Lipovich Jr.

SDR (Sales Development Representative)

Cold Calling

SDROutbound HeavyOn-site📍 Nashville, TN
Posted by Joe Lipovich Jr.

Overview

You'll spend most of your day cold calling prospects to book qualified meetings for the sales team. Based on the hiring manager's LinkedIn profile ('Cold Calling Evangelist'), this company lives and breathes outbound prospecting. You'll be working from their Nashville office with the rest of the SDR team.


Role Snapshot

AspectDetails
Role TypeOutbound SDR
Sales MotionOutbound-heavy (cold calling focus)
Deal ComplexityN/A (meeting setter only)
Sales CycleN/A (you hand off qualified meetings)
Deal SizeN/A (not your responsibility)
Quota (est.)15-25 qualified meetings/month (estimated)

Company Context

Stage: Unknown (appears to be early-stage based on 10 employee size)

Size: 10 employees

Growth: Actively hiring SDRs, building out the team

Market Position: Unknown - limited public information available


GTM Reality

Pipeline Sources:

  • 90%+ Outbound - cold calling is the primary engine here based on the hiring manager's positioning
  • 10% or less Inbound - if any at all

SDR/AE Structure: Building out a dedicated SDR team to feed AEs

SE Support: Unknown, likely minimal given company size


Competitive Landscape

Main Competitors: Unknown - insufficient public information

How They Differentiate: Appears to be focused on old-school cold calling methodology

Common Objections: Unknown without product details

Win Themes: Unknown without product details


What You'll Actually Do

Time Breakdown

Cold Calling (60%) | Email Follow-up (20%) | Admin/CRM (15%) | Team Huddles (5%)

Key Activities

  • Cold Calling: You'll make 50-80 cold calls per day (estimate based on outbound-heavy culture). Most won't pick up. You're looking for people who will take a meeting.
  • List Building: Researching prospects, pulling contact info, building your daily call list in the CRM
  • Email Sequences: Following up on voicemails and unreturned calls with email sequences, though calling seems to be the priority here
  • Meeting Handoffs: Briefing AEs on qualified meetings you've booked, making sure context gets passed along properly

The Honest Reality

What's Hard

  • You'll hear 'no' or get hung up on hundreds of times per week. That's the job. If rejection bothers you, this will be rough.
  • Cold calling all day is repetitive and mentally draining. Most people don't want to talk to you.
  • You're onsite in Nashville, so no remote flexibility. You'll be grinding it out in the office with the team.
  • The hiring manager wants you to cold call him as part of the interview. That's the culture test - if that sounds awful, this isn't the place.

What Success Looks Like

  • Hitting your monthly meeting quota consistently (likely 15-25 qualified meetings booked)
  • High daily activity numbers (50+ calls, 30+ emails)
  • Good meeting show-up rates (>70% of booked meetings actually happen)
  • Positive feedback from AEs on meeting quality

Who You're Selling To

Primary Buyers:

  • Unknown without product information
  • Likely B2B contacts given the SDR function

What They Care About:

  • Unknown without product/market context

Requirements

  • Comfortable making 50+ cold calls per day
  • Thick skin - you need to handle rejection without it affecting your energy
  • Willingness to work onsite in Nashville (no remote option)
  • Bonus: Actually cold call the hiring manager as part of your application to show you can do the job
  • Hunger and coachability - they literally say they want a 'HUNGRY' team