Overview
You're in Revenue Operations at OnRamp building the infrastructure for a GTM team that just tripled in 3 months. You own Salesforce, comp plans, pipeline reporting, and forecasting. The company went from 1 sales rep doing inbound SMB to a multi-AE, multi-SDR team closing Fortune 15 deals. You're turning early-stage chaos into repeatable process.
Role Snapshot
| Aspect | Details |
|---|---|
| Role Type | Rev Ops Generalist (systems + strategy) |
| Sales Motion | Supporting outbound-heavy GTM |
| Deal Complexity | Enterprise (supporting complex deal cycles) |
| Sales Cycle | N/A (you enable, not sell) |
| Deal Size | N/A |
| Quota (est.) | N/A (measured on GTM efficiency) |
Company Context
Stage: Series A (raised Q4 2024, now scaling fast)
Size: ~12-15 employees (GTM team tripled in 3 months)
Growth: Aggressive hiringāfrom 1 rep to full AE, SDR, SE, Rev Ops team. Landing Fortune 15 customers.
Market Position: Proving enterprise buyers will pay for customer onboarding platforms. Category is heating up.
GTM Reality
Pipeline Sources:
- 75% Outbound - SDRs feeding AEs via cold outreach
- 25% Inbound - Demo requests, referrals
SDR/AE Structure: At least 2 SDRs, multiple AEs, SEs supporting larger deals
SE Support: Sales Engineers helping with enterprise POCs and technical demos
What You'll Actually Do
Time Breakdown
Salesforce Admin (40%) | Reporting/Analytics (30%) | Process Design (20%) | Ad-hoc Requests (10%)
Key Activities
- Salesforce Hygiene: Cleaning up data as the team scales. Building fields, workflows, and automations. Making sure pipeline data is accurate so Connor (VP Sales) can forecast.
- Comp Plan Design: Building SDR and AE comp plans. Quotas, accelerators, SPIFs. Making sure commission calculations are clear and reps trust them.
- Pipeline Reporting: Building dashboards for Connor and leadership. What's the SDR meeting-to-opp conversion rate? What's AE close rate by segment? Where are deals getting stuck?
- Tool Stack Management: Owning Outreach/Salesloft (SDR sequences), Gong/Chorus (call recording), Salesforce, and whatever else gets added. Integrations between tools.
- Forecasting: Helping Connor build predictable forecasts. Early stage means limited historical data. You're building the models as the team proves out the motion.
- Territory and Account Planning: As the team grows, figuring out how to split accounts and territories. Who owns mid-market vs enterprise? How do SDRs divide target accounts?
The Honest Reality
What's Hard
- Fast growth means systems are constantly breaking. You fix something, then they hire 3 more reps and it breaks again.
- Limited historical data. You're building forecasting models with 6-12 months of data, not years.
- Early-stage means unclear processes. "How should we do this?" is a constant question. You're figuring it out as you go.
- Wearing too many hats. You're systems admin, data analyst, comp plan designer, and strategic advisor all at once.
What Success Looks Like
- Clean, trustworthy pipeline data (leadership can forecast accurately)
- Reps spend more time selling, less time fighting with Salesforce
- Clear comp plans that reps understand and trust
- Efficient GTM motion (high SDR-to-opp conversion, high AE close rates)
Who You Support
Primary Stakeholders:
- Connor Farrell (VP Sales) - needs forecasting, pipeline insights, strategic recommendations
- AEs - need clean data, efficient workflows, comp clarity
- SDRs - need sequences, list building, meeting attribution
- SEs - need POC tracking, technical win/loss insights
What They Care About:
- Accurate data they can trust
- Clear comp plans and quota attainment tracking
- Tools that work and don't slow them down
- Insights on what's working and what's not
Requirements
- 2-4 years in Rev Ops, Sales Ops, or BizOps at a B2B SaaS company
- Strong Salesforce admin skills (custom objects, workflows, reports)
- Experience with GTM tools (Outreach, Gong, Clari, etc.)
- Comfortable with data analysis (SQL, Excel/Sheets, BI tools)
- In office every day in Fort Point, Boston (team is there daily)
- Thrives in early-stage chaosābuilding processes from scratch