Overview
You're one of the first outbound SDRs building Base44's prospecting motion for their AI-powered no-code app platform. You'll be figuring out who actually buys this (IT leaders? department heads who want custom tools? small business owners?), testing messaging, and creating pipeline in a category where buyers don't know to look for you yet. You report to Joshua Rothstein and work with a small, early sales team.
Role Snapshot
| Aspect | Details |
|---|---|
| Role Type | Pure outbound SDR |
| Sales Motion | Outbound-heavy (building from scratch) |
| Deal Complexity | Unknown - product can serve simple use cases or complex custom builds |
| Sales Cycle | TBD - likely 2-8 weeks depending on buyer type |
| Deal Size | Unknown - no-code platforms range from $500/mo to $50K+ annual contracts |
| Quota (est.) | Likely 15-25 qualified meetings/month |
Company Context
Stage: Unknown funding stage (253 employees suggests Series A/B)
Size: 253 employees
Growth: Actively hiring experienced SDRs to build outbound motion (new initiative)
Market Position: Competing in crowded no-code/low-code space (Bubble, Retool, Airtable, etc.) with AI angle
GTM Reality
Pipeline Sources:
- 100% Outbound initially - you're building the list, testing the messaging, finding the ICP
- Possibly some inbound from website/PLG motion (they have a product), but not mentioned
- No established partner channel mentioned
SDR/AE Structure: You're one of the first outbound SDRs - likely small team, close collaboration with AEs
SE Support: Unknown - product may be simple enough for AEs to demo alone, or complex enough to need technical help
Competitive Landscape
Main Competitors: Bubble, Retool, Airtable, Glide, Softr, traditional dev agencies, internal IT teams
How They Differentiate: AI-powered natural language app building - you describe what you want, it builds it
Common Objections:
- "We already use [Airtable/Bubble/whatever]"
- "Our IT team can build this"
- "How is this different from ChatGPT + existing tools?"
- "Security/compliance concerns with AI-generated code"
Win Themes: Speed to build, no coding required, AI does the heavy lifting
What You'll Actually Do
Time Breakdown
Prospecting/Research (50%) | Outreach (30%) | Meetings/Follow-up (15%) | Internal/Testing (5%)
Key Activities
- ICP Experimentation: Test different buyer personas - IT managers at mid-market companies? Department heads at enterprises who need custom tools? Small business owners? Non-technical founders? You're figuring this out in real-time.
- Cold Calling/Emailing: 60-80 touches per day across calls, emails, LinkedIn. Most people have never heard of Base44, so you're starting from zero awareness every conversation.
- AI Tool Testing: Use AI agents, ChatGPT, Clay, or whatever modern SDR tools to build lists, personalize outreach, research accounts at scale. They explicitly want people who know these tools.
- Messaging Iteration: Work with Joshua and the team to test different value props - are you selling "build apps fast" or "replace your dev backlog" or "AI-powered internal tools"? The answer isn't clear yet.
The Honest Reality
What's Hard
- Zero brand recognition: You're not selling Salesforce. Every call starts with "Have you heard of Base44?" (answer: no)
- Unclear ICP: The product can theoretically serve many personas, but you're hunting for who actually has budget and urgency
- Market education: No-code is known, but AI-powered no-code is newer. Some conversations will be "what even is this?"
- Building from scratch: No proven scripts, no battle-tested sequences, no warm list. You're creating the playbook while hitting a quota
- High rejection volume: Outbound-only means 90%+ of your outreach goes ignored or gets a no
What Success Looks Like
- 15-25 qualified meetings booked per month (guess - depends on their quota structure)
- Identifying 2-3 solid buyer personas that consistently convert
- Building a repeatable outreach process that others can copy
- Converting 5-10% of conversations to meetings (good outbound benchmark)
Who You're Selling To
Primary Buyers: (Still being determined - likely includes)
- IT/Engineering leaders at mid-market companies (VP Engineering, CTO)
- Operations leaders who need custom internal tools (COO, Head of Ops)
- Non-technical founders/entrepreneurs who want to build apps
- Department heads with budget but no dev resources
What They Care About:
- Speed - can they get a working app in days instead of months?
- Cost - is this cheaper than hiring developers or an agency?
- Control - can they modify the app themselves without waiting on IT?
- Security/reliability - will this break or expose data?
- Ease of use - can non-technical people actually use it?
Requirements
- 1-2+ years SDR experience (they specifically don't want entry-level)
- Track record of hitting quota in an outbound role
- Experience with AI/agentic tools for prospecting (Clay, ChatGPT, etc.) - they call this out explicitly
- Comfortable with ambiguity - no playbook to hand you
- Self-starter who can test, learn, and iterate without constant direction
- Willing to prospect Joshua directly instead of just applying (he says this in the post)