Overview
You're an SDR working for AltiSales, which means you're the outsourced sales development team for their B2B clients. You make 100+ cold calls daily to prospects at whatever companies AltiSales is currently servicing (tech startups, SaaS companies, etc.). You're not selling AltiSales - you're selling on behalf of their clients' products, which change as AltiSales takes on new accounts.
Role Snapshot
| Aspect | Details |
|---|---|
| Role Type | Outbound SDR (outsourced) |
| Sales Motion | Outbound-heavy (cold calling primary) |
| Deal Complexity | Varies by client account |
| Sales Cycle | N/A (you book meetings, don't close) |
| Deal Size | N/A (you're top-of-funnel) |
| Quota (est.) | Meeting/SQL quotas vary by client; five-figure monthly commissions mentioned |
Company Context
Stage: Small outsourcing firm (31 employees)
Size: 31 employees
Growth: Hiring 3 SDRs due to internal promotions and new client wins - signals active growth
Market Position: Challenger in the crowded sales outsourcing space - competing with agencies like Salesgirls, Salesbread, Belkins, etc.
GTM Reality
Pipeline Sources:
- 0% Inbound - you're doing pure outbound for clients
- 100% Outbound - cold calling is the primary motion (100+ dials/day mentioned)
- Email sequences and LinkedIn outreach run through Outreach, but calling is the core activity
SDR/AE Structure: You ARE the SDR for AltiSales' clients. You book meetings and hand them off to the client's AEs.
SE Support: None - you're qualifying and booking, not demoing.
Competitive Landscape
Main Competitors: You're competing against in-house SDRs and other outsourced agencies in your prospects' inboxes/phones.
How They Differentiate: AltiSales claims they triple in-house team performance and increase SQLs per BDR by 175% - they're selling execution quality.
Common Objections: "We already have an internal team", "We tried outsourced before and it didn't work", "Your reps don't know our product well enough".
Win Themes: Speed to market, proven process, data enrichment, and the promise of better results than in-house SDRs.
What You'll Actually Do
Time Breakdown
Cold Calling (60%) | Email/LinkedIn (20%) | CRM/Admin (15%) | Internal Syncs (5%)
Key Activities
- Cold Calling: You make 100+ calls per day to prospects across multiple client accounts. Most don't answer. Those who do often aren't interested. You're working from enriched data/lists but still dealing with high rejection rates.
- Multi-threading Sequences: You run email and LinkedIn sequences through Outreach alongside calls. You're personalizing with Loom videos and using tools like Caddy for trigger-based outreach.
- Account Switching: You might be working 2-3 different client accounts at once, which means learning different products, value props, and buyer personas. Context-switching is constant.
- Meeting Qualification: When someone bites, you're qualifying them (budget, authority, need, timeline) and booking them into the client's AE calendar. Handoff quality matters.
- Activity Logging: Everything goes in Salesforce or the client's CRM. You're tracked on dials, connects, meetings booked, and SQLs generated.
The Honest Reality
What's Hard
- Volume Grind: 100+ calls per day is exhausting. Most go to voicemail. Many connects are immediate hang-ups or annoyed prospects. The rejection is constant.
- Product Juggling: You're learning and selling multiple clients' products. Every time AltiSales wins a new client, you're ramping on a new pitch, new objections, new personas.
- Outsourced Stigma: Some prospects immediately dismiss you once they realize you're not actually an employee of the company you're calling about. "Can you have someone who actually works there call me back?"
- Commission Variability: Your comp is tied to performance. If you hit quota, five-figure monthly commissions are possible. If you don't, you're making less.
- EST Hours Globally: If you're not in EST time zone, you're working odd hours to align with US business hours.
What Success Looks Like
- Meeting Quota: Hitting whatever the weekly/monthly meeting or SQL target is for your assigned clients (likely 15-25 meetings/week based on typical SDR metrics).
- Conversion Rates: Getting meetings that actually show up and qualify as SQLs (50%+ show rate, 70%+ SQL conversion).
- Commission Checks: Earning those five-figure monthly commission checks consistently.
- Internal Promotion: AltiSales mentions promoting from within - top performers can move to SDR Leader or even AE roles.
Who You're Selling To
Primary Buyers:
- Varies completely by client - could be selling to CMOs, CFOs, Ops Directors, CTOs, etc.
- One week you're calling restaurant owners, next week you're targeting enterprise IT directors
What They Care About:
- ROI and clear business value (whatever the client's product solves)
- Trust that you understand their problem (hard when you're outsourced and relatively new to the product)
- Speed and ease of implementation
Requirements
- Cold Calling Experience: Must be comfortable making 100+ dials per day. This isn't for people who prefer email-only outreach.
- Outreach Proficiency: Experience with Outreach.io or similar sales engagement platforms (Salesloft, Apollo, etc.)
- Coachability: They mention "student of the game" - you need to take feedback, iterate scripts, and constantly improve.
- Solutions Mindset: When things aren't working (low connect rates, bad data, messaging off), you're expected to problem-solve, not just complain.
- Manage Up: You need to communicate clearly with leadership about what's working, what's not, and what you need to hit quota.
- EST Availability: You're working US East Coast hours regardless of where you're located globally.