Overview
You make 75-80 cold calls per day to prospects who didn't ask to hear from you. Your job is to get them interested enough to book a demo with an Account Executive. You're not selling or closing deals - you're the first point of contact trying to get 15-20 minutes on someone's calendar. You'll be in the Denver office 3 days per week with other BDRs doing the same thing.
Role Snapshot
| Aspect | Details |
|---|---|
| Role Type | Outbound BDR (meeting setter) |
| Sales Motion | Outbound-heavy (cold calling focused) |
| Deal Complexity | N/A (you don't run deals, you book meetings) |
| Sales Cycle | N/A (hand off to AE after demo is booked) |
| Deal Size | Unknown (not disclosed in posting) |
| Quota (est.) | Likely 15-25 qualified meetings booked per month |
Company Context
Stage: Unknown - described as "fast-growing SaaS company" but no specifics provided
Size: Unknown
Growth: Actively hiring multiple entry-level BDRs, which signals either expansion or high turnover
Market Position: Unknown - company name not disclosed in posting
GTM Reality
Pipeline Sources:
- 100% Outbound - you're calling cold lists provided by the company. No warm leads coming to you.
- Lists may be a mix of purchased data, scraped contacts, or targeted accounts depending on their ICP
- You'll likely use a dialer (Outreach, SalesLoft, or similar) to burn through calls faster
SDR/AE Structure: You're the SDR. You book the meeting, AE takes the demo and runs the deal. Clean handoff.
SE Support: Unknown, but at this entry level you won't interact with SEs directly.
Competitive Landscape
Main Competitors: Unknown without company name
How They Differentiate: Unknown
Common Objections: You'll hear a lot of:
- "Not interested"
- "Send me an email" (which usually means no)
- "We're already using [competitor]"
- "Call me back in Q3/Q4/next year"
- Or just getting hung up on immediately
Win Themes: Your job is just to get them curious enough to take a meeting. You'll use whatever talk track training gives you.
What You'll Actually Do
Time Breakdown
Cold Calling (60-70%) | Follow-up Emails/LinkedIn (15-20%) | Internal Meetings (10-15%)
Key Activities
- Dialing through your daily list: You have a target of 75-80 calls. Most go to voicemail. Maybe 10-15 people actually pick up. Of those, 1-3 might be willing to hear your pitch.
- Leaving voicemails: Repetitive, scripted messages. You'll leave 50+ per day. Almost none get returned.
- Sending follow-up emails: After calls, you'll send templated emails. Open rates are low, response rates lower.
- Qualifying prospects: When someone actually engages, you're asking discovery questions to see if they fit the ICP before booking them with an AE.
- Logging activity in CRM: Everything gets tracked - calls made, emails sent, meetings booked, dispositions on each contact.
- Team check-ins: Daily or weekly syncs to review pipeline, share what's working, get coaching on objections.
The Honest Reality
What's Hard
- High rejection rate: Most calls end in "no" or silence. You need thick skin. The grind is real.
- Repetitive work: You're saying basically the same thing 80 times a day. It gets monotonous.
- Performance pressure: Your activity and meetings booked are tracked closely. If you're not hitting numbers, you'll hear about it.
- Cold calling fatigue: By call 60 of the day, you're tired. Your energy drops, and it shows in your pitch.
- Bad data: You'll call disconnected numbers, wrong people, companies that went out of business. It wastes time.
- Dealing with rude people: Some prospects are mean. You'll get cursed at occasionally.
What Success Looks Like
- Hitting your meeting quota: If the target is 20 meetings/month and you're consistently at 20-25, you're good.
- High show rate: Booking meetings is one thing. Having them actually show up is another. 70%+ show rate means you're qualifying well.
- Getting promoted: After 12-18 months of strong performance, you move to AE or a more senior BDR role with larger accounts.
- Earning commission: Base is $21/hr, but commission on booked meetings (and possibly closed deals from those meetings) gets you to $55K-$70K if you perform.
Who You're Selling To
Primary Buyers:
- Unknown without more company info, but likely mid-level managers or directors at SMB or mid-market companies
- Could be operations, finance, sales, marketing, or IT depending on what the SaaS product does
What They Care About:
- Unknown without product details
- Generally: Does this solve a real problem? How much does it cost? How hard is it to implement?
Requirements
- Live in Denver: Non-negotiable. You're in-office 3 days/week.
- Coachable: You'll get a lot of feedback on your pitch, tonality, objection handling. You need to take it and adjust.
- Comfortable with rejection: If hearing "no" 50 times a day breaks you, this isn't it.
- Money-motivated: The base is low. You're here for the commission and the career progression.
- No experience required: They'll train you for 4 weeks. Recent grads are fine. They're looking for drive, not a resume.