Head of Growth

Overview

You run the entire demand generation machine for OuterSignal - owning every lever that creates pipeline. You're building and executing campaigns, optimizing conversion funnels, and likely managing 1-3 people while still being hands-on. The company says demand is "exploding," so you're scaling what's working and figuring out what breaks at 5x-10x volume.

Role Snapshot

Company Context

Stage: Early-stage (likely Seed/Series A based on 10-person parent company size)

Size: Small team, exact headcount unknown

Growth: Founder describes it as "absolute rocket ship" with "exploding" demand funnel

Market Position: Unknown product/market, but founder claims generational company potential

GTM Reality

Pipeline Sources:

• Unknown current mix - you'll be responsible for figuring out what channels work and scaling them
• Founder mentions "rapidly-growing pipeline of companies deeply excited to buy" suggesting some product-market fit
• Likely a mix of content marketing, outbound, partnerships, and early demand gen experiments

SDR/AE Structure: Unknown - at this stage, probably loose structure that you'll need to formalize

SE Support: Unknown

Competitive Landscape

Main Competitors: Unknown (OuterSignal product/market not specified)

How They Differentiate: Unknown

Common Objections: Unknown

Win Themes: Founder implies strong buyer intent ("deeply excited to buy")

What You'll Actually Do

Time Breakdown

Campaign Execution (35%) | Analytics/Optimization (25%) | Strategy/Planning (20%) | Team Management (10%) | Cross-functional (10%)

Key Activities

• Run paid acquisition: Build, test, and scale campaigns across channels (LinkedIn, Google, etc.). You're monitoring CAC, conversion rates, and trying to find profitable channels that can scale.
• Optimize the funnel: Analyze drop-off points from first touch to SQL. Run A/B tests on landing pages, email sequences, and CTAs. Most experiments will fail.
• Build content/campaigns: Work with founders or freelancers to create content that drives inbound. You're writing copy, briefing designers, and shipping fast.
• Manage a small team: Coach 1-3 marketers or SDRs. You're still doing the work yourself - this isn't a pure management role.
• Report on metrics: Show founders and team what's working. Defend budget asks. Explain why MQL volume dropped or CPL spiked.

The Honest Reality

What's Hard

• No playbook: Founder explicitly says if you want to be "overly managed and handed a playbook" to scroll on. You're figuring it out as you go.
• Scaling unknowns: "10x our funnel" sounds exciting but means breaking whatever systems exist. Channels that worked at 100 leads/month break at 1,000.
• Limited resources: Early-stage means small budget, small team, and founder scrutiny on every dollar spent. You can't throw money at problems.
• Founder expectations: "Generational company" language suggests high expectations and pressure. If growth slows, you're in the hot seat.

What Success Looks Like

• You 10x monthly pipeline generation within 12-18 months while maintaining or improving quality
• You build repeatable systems and processes that work without your constant involvement
• CAC stays reasonable as you scale, and you can prove attribution for your channels

Who You're Selling To

Primary Buyers:

• Unknown - depends on OuterSignal's product (likely B2B given AE hiring)

What They Care About:

• Unknown without product context

Requirements

• Proven track record scaling demand gen at an early-stage B2B company (ideally Seed to Series B)
• Hands-on execution skills - you can build campaigns, write copy, and analyze data yourself
• Comfortable with ambiguity and fast iteration - no one is telling you what to do
• Experience managing at least 1-2 people while still being an individual contributor
• Metrics-driven: you live in your analytics tools and can defend every dollar of spend